Meet Amy Whitesides

Brand & Practice Manager

Amy Whitesides is the Brand & Practice Manager at Hansen Orthodontics & Aesthetics in El Paso, Texas, and the driving force behind the brand, culture, and growth of the practice. Her mission: to amplify the patient experience, strengthen the practice identity, and foster a warm, cohesive team environment.

Raised in Bogotá, Colombia, Amy brings a bilingual (Spanish / English) sensibility and a global perspective to her work. She earned her degree in Communications with a specialization in Public Relations from Utah Valley University, and since then has spent 9 years in the dental/orthodontic space, honing her skills in branding, marketing, public relations, social media, and office culture.
 
Through her role, she not only leads the in-house marketing strategy at Hansen but also travels to conferences and offices nationwide—teaching and consulting on branding, patient communications, and marketing best practices.

More Than Just Marketing

Amy plays a central role in shaping how the practice feels from the inside out. She oversees everything from patient messaging and social content to staff morale, office flow, and the visual identity of the practice. Her dual focus on branding and operations ensures that everything feels consistent, intentional, and welcoming.
 

Personal Life & Passions

At home, Amy is a devoted mother to two daughters, Alina and Aria, who inspire her daily. Outside of work, you’ll often find her with her nose in a good book, dancing to Latin rhythms, or humming along to country music. Her guiding motto, “Free as the Ocean,” reflects her commitment to authenticity, creativity, and connection.

Amy Whitesides, Brand and Practice Manager at Hansen Orthodontics in El Paso

About Amy Whitesides, Brand & Practice Manager

Amy Whitesides leads the brand and the day-to-day patient experience at Hansen Orthodontics & Aesthetics in El Paso, TX. She was raised in Bogotá, Colombia, and brings a bilingual (Spanish / English) perspective to the practice. She earned her degree in Communications with a specialization in Public Relations from Utah Valley University and has spent 9 years in the dental/orthodontic space.

What does an orthodontic practice manager do?

At Hansen, Amy oversees patient messaging and social content, staff morale, office flow, and the visual identity of the practice. Her dual focus on branding and operations is meant to keep every part of your experience consistent, intentional, and welcoming.

Branding, training and consulting beyond El Paso

Amy leads the in-house marketing strategy at Hansen. She also travels to conferences and offices nationwide, teaching and consulting on branding, patient communications, and marketing best practices.

Meet the Hansen Orthodontics team

Amy works alongside Dr. Nathan Hansen, who personally oversees every treatment plan. Read about Dr. Hansen’s training and background or what sets our practice apart, or take our office tour to see where you will be treated.

How to reach Amy and the Hansen Orthodontics team

From your first phone call to your final retainer check, Amy is here to make sure your experience is smooth, welcoming, and stress-free. Call (915) 201-0881, email info@hansen-orthodontics.com, or request your free consultation.

Hansen Orthodontics & Aesthetics, 7340 Cimarron Market Ave Building B, El Paso, TX 79912. Monday – Friday, 8:00 AM – 5:00 PM; closed Saturday and Sunday.

Meet Amy at Your Next Visit

From your first phone call to your final retainer check, Amy is here to make sure your experience at Hansen Orthodontics is smooth, welcoming, and stress-free. Come say hello at your next appointment!

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